Exhibitions are for people, so the exhibition designer needs to have an understanding of the physical, emotional and intellectual needs of a range of very different audiences in order to deliver environments that are accessible,
educational and enjoyable. In order to understand how to communicate with an audience, the designer must have an understanding of how audiences learn and ways in which to facilitate this learning.
The design process begins with a thorough understanding of the constraints and opportunities offered by the brief. Once research has been completed and the storyline identified, the process of developing
the exhibition within the space can begin.